Four platforms. Three disciplines. Two people who touch it all.
Paid media, creative production and attribution are one job, not three vendors. Splitting them is how brands end up with beautiful ads nobody can trace to a sale.
We scope after the audit, never before it. A lean single-channel Meta retainer and a full-funnel build across Meta, TikTok, Google and Amazon DSP are different amounts of work, and pricing them the same would be theatre.
So there's no rate card on this page, for roughly the reason there isn't one on the wall of a good tailor's shop. Twenty minutes in your accounts tells us more than any pricing grid would.
Paid media
Built and bought by hand. We restructure the account first and buy into it second — new campaigns stacked on a broken account structure is just faster spending.
- MetaAdvantage+ and manual campaigns running side by side, so the algorithm has to earn the budget it takes rather than inherit it.
- TikTokSpark Ads off creator handles, refreshed on a fortnightly cut cycle — before fatigue shows up in your CPM rather than after.
- Google AdsSearch, Shopping and Performance Max, with brand traffic split out so PMax can't take credit for people who already knew your name.
- Amazon DSPRetargeting and prospecting against your own ASINs, plus competitor conquesting where the category rules allow it.
Creative production
UGC and video at testing volume. The brief gets written off last week's numbers, not off a mood board.
- A standing creator rosterSixty-odd creators we've already shot with, sorted by vertical, so casting takes days instead of a month.
- Fortnightly cutsNew hooks, new openers, new end cards every two weeks. Winners get re-cut six ways; losers get buried without a ceremony.
- Static and motionFeed statics for Meta, vertical video for Reels and TikTok, and Amazon-safe versions where the policy runs tighter.
- You own the filesRaw footage and finished assets land in your drive as we go. Nothing is held hostage on the way out.
Attribution & tracking
The unglamorous part, and the part that decides whether any of the other numbers mean anything at all.
- Server-side eventsConversions API for Meta, Events API for TikTok, server-side tagging for Google. Less signal lost to browser blocking and iOS.
- One definition of a purchaseDeduplicated across platforms, so four dashboards stop each claiming the same order and calling it a 6× blended.
- Cross-platform stitchingA blended view that reconciles platform-reported ROAS against what your Shopify or Amazon account actually banked.
- The Monday emailSpend, ROAS, CPA and LTV by channel, written by a person. Dashboard login available; rarely requested twice.
Where the money actually goes.
Four buying platforms carry most budgets. Native and programmatic display carry the rest — cheap reach that keeps a brand in front of people who aren't ready to buy yet.
We run native and programmatic display through Taboola, Outbrain and DV360 as a top-of-funnel layer, priced into the retainer rather than billed as a separate line. It rarely leads a media plan; it often makes the retargeting cheaper.
- MetaFacebook and Instagram, feed and Reels
- TikTokSpark Ads and in-feed, creator-led
- Google AdsSearch, Shopping, Performance Max, YouTube
- Amazon DSPOn and off Amazon, against your ASINs
- Native & displayTaboola, Outbrain, DV360 — top of funnel