Four operators, one roster, no bench.
Nadia and Mo started this after a decade each inside agencies where the people who won the pitch were never the people who ran the account. Priyanka and Tomás came from the client side, which is why the reporting reads like a human wrote it.
How the first ninety days go.
Four moves, in this order, because doing them out of order is how budget gets spent proving nothing.
The audit
Twenty minutes on a call, then a few hours inside your ad accounts. You get the findings written down whether or not you hire us — including the wasted spend, which is usually the part people remember.
Account architecture
We rebuild the campaign structure before we move a single budget. Audiences consolidated, brand traffic split out, conversion events cleaned up and deduplicated so the platforms stop double-counting.
Creative testing cadence
A fortnightly cut cycle starts and never stops. New hooks against the same offer, same hooks against new formats — one variable at a time, so a win tells you something you can use again.
The numbers review
Spend, ROAS, CPA and LTV by channel, in one email, with a paragraph on what we changed and what we're changing next. Thirty minutes on a call if you want it; plenty of clients don't.
No juniors. Not ever.
The standard agency model works because it hides a swap. Senior people sell the account; a coordinator and a junior buyer run it; the senior people reappear for the quarterly review looking relaxed.
We can't do that, because there are four of us and no one to swap in. Two operators are assigned to your account at kickoff. They write the strategy, they build the campaigns, they push the budgets around on a Thursday afternoon when a creative starts fatiguing, and they write the Monday email themselves.
The honest cost of this: we take on a small number of accounts, we sometimes say no, and we're not the cheapest quote you'll get. The honest benefit: nobody on your account is learning on your budget.