The numbers, with the caveats attached.
Ranges we have actually seen, by vertical — not averages dressed up as promises, and not one flattering account presented as a pattern.
Blended ROAS, before us and after us.
Each row is the spread across every account we've run in that vertical. “Before” is the ninety days prior to kickoff; “after” is days 90 to 180. Small samples, honestly labelled.
SkincareFour accounts · $18k–$140k monthly spend
1.6–2.1× to 2.9–4.2×
SupplementsSix accounts · $30k–$220k monthly spend
1.8–2.4× to 2.6–3.5×
Home goodsFive accounts · $45k–$310k monthly spend
2.0–2.6× to 2.8–3.6×
Two things worth saying plainly. Home goods moves least because the margins are thinner and the consideration window is longer — that's the category, not the work. And one skincare account inside that 4.2× had a genuinely excellent product and a founder who shot her own creative weekly; we helped, we did not do that alone.
And what the founders behind those rows said.
“They found $9k a month in wasted spend on our second call, before we'd signed anything.”
Priya Shah — Denver, CO
Founder, direct-to-consumer suncare brand
“I've worked with three agencies. This is the first one where the person on the strategy call is the same person in the ads account.”
Devon Ashcroft — Columbus, OH
Head of Growth, home-goods ecommerce company
“Weekly numbers email, no login required. It's the least anxious I've felt about ad spend in two years.”
Lena Ostrowski — Tampa, FL
Founder, pet-supplements brand
Every figure on this page comes from a real account and is reported as a range on purpose. Your vertical, your margins, your creative and your spend level will move it — sometimes further, sometimes not as far.